IMA Schelling Group USA
Since November of 2025, I have been exploring & intercepting the realm of communications specific to the IMA Schelling Group USA establishment.
As a prior intern at their Austria headquarters in 2024, my experiences—and with that, my knowledge— has only grown to reach new heights. Surveying this industry expert in areas such as woodworking, metal, plastics & composites, panel circuit boards, etc., has been a rich rabbit hole to fall under the spell of.
B2B, end-to-end connectivity, and an ever-encroaching Industry 5.0 has allowed me to research even deeper into how conglomerates like ISG USA truly hit the mark on their customer relations and public responsibilities.
As an administrative and marketing assistant to the company, I am perpetually caught in both the cause-and-aftermath of campaigns, industry trends and day-to-day behind-the-scenes essentials that keep colliding energies simultaneously multifaceted and focused— like the machines they sell!
Administrative & Marketing Assistant
Roles & Responsibilities:
Collaborated on marketing refurbishment for North American offices (Raleigh & Mississauga).
Developed E-newsletters for several sales packages to be readily sent to dealers& adjustable per NA region.
Filmed and participated in professionally staged video content and photography for company websites.
Researched and implemented case studies to improve customer relations.
Assisted in booking travel and on-site accommodations for customer visits.
Managed, created and uploaded content to the company’s social media platforms.
Created “ISG FAQs” short-form video content to social media platforms.
Created digital marketing campaigns, aiding in website maintenance.
Wrote press releases and news articles for the Canadian and American ISG website platforms.
Designed and updated flyers for package deals offered by the company, simultaneously marketing their refresh on social media platforms.
Interviewed employees for storytelling content via press release and video format.
Built up market segmentation skills in the following areas: trade shows, on-site customer visits, behavioral segmentation and psychographic segmentation.
Prints
Fruit Bowl (2025)
Fruit Bowl captures the essence of summer—bright, fresh, and overflowing with color. It reflects the way heat transforms our senses, creating a mirage-like state where time slows and perception bends. Summer often brings extremes: soaring temperatures, swelling crowds, and the stripping away of our usual layers—both physical and social. Yet, within this intensity lies a rare permission to pause, abandon rigid schedules, and sink into the moment.
Through bold colors and distorted repetition, Fruit Bowl embodies that refreshing duality of summer: the warmth that envelops us and the coolness we crave. The blues offer relief, the reds echo the heat, and together they create a rhythm that feels both playful and grounding. Just as biting into cold fruit offers instant refreshment, these prints are meant to cocoon the viewer in a light, easy sense of joy—reminding us that the season’s sun doesn’t just exhaust, it also invites us out of our shells.
FREELANCE
Always hungry for more design and outreach opportunities, I created four flyers for an event to be hosted by a client of mine.
The two top designs are tailored toward the flower-arrangement aspect of the workshop, while the bottom two designs lean more toward the holiday feature of the event.
I like to give my clientele options to choose from as they invest their time, energy and desires into my abilities, gifting me limitless creative opportunity.