Beginning in November of 2025 offered me insight into how the “holiday craze” that affects most businesses is prepped for and ultimately handled. Throughout the remainder of winter, I created marketing materials for the sales, parts and services sectors who interact with customers almost entirely throughout the machine procurement and distribution process. Campaigning services such as our spare parts program and maintenance contracts was done in part through adobe suite and web-hosted software such as Canva. Through product, company & target audience research, I was able to develop internal marketing strategies and tactics were integral to ISG’s marketing initiatives.

Throughout my time as an administrative marketing assistant, I transitioned from an administrative role to an internal marketing role, and being part of the team that followed newsworthy leads to better acclimate to the 2026 manufacturing economic atmosphere. In researching target audiences, overall interests of the niche marketplace and developing cost-effective strategies for the coming months of predetermined trade shows, conferences and workshops, I curated content for the USA branch on social media platforms—in short-form video & written visual content. This not only allowed me to transition the quantitative data to forms for more qualitative means, but reinvented the way in which our target audiences were staying educated and up-to-date through the lens of our foundational values.

Acclimating to the corporate environment and schedule taught me better time management, in respect to my individual work duties as well as my collaborative responsibilities. Having the Chief Financial Office, Controller and Managing Director direct applicable feedback to my work has led me to communicate initiatives on a level that takes every role and its goals into consideration. The ISG motto “One Group. One Goal.” outlines and helps simplify the objectives I am aimed at achieving day-in and day-out at our U.S. headquarters.